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Product definition

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Product Definition


Market Analysis:  market area and structure, sales channel,competitor study, brand analysis,market oppotunity discernment.

Self Analysis:       brand appeal, technology features, product style,market positioning.

Trend Analysis:    trends, materials and colors, local markets globalization

User Research:     User preferences, request, human behavior research

Design Strategy:  Design definition, type analysis, material and color definition,design concepts